SAMUEL DRATLER
Marketing and Communication Manager
Expert in luxury hotels, Samuel Dratler is the Marketing and Communication Manager at Alp’Azur, a group offering a selection of luxury hotels in exceptional locations between the sea and the mountains.
With a strong background at renowned groups like Club Med and Partouche, Samuel has worked in demanding luxury environments. He has led major strategic transformations, including brand repositioning, development of new offerings, and partnerships with prestigious institutions like Cirque du Soleil.
Today, as the Marketing and Communication Manager at Alp’Azur, Samuel manages the digital ecosystem for all hotels within the group.
His mission : to amplify the brand, highlight the unique DNA of each hotel, and attract an international clientele seeking authenticity, refinement, and escape, all while embodying the spirit of Alp’Azur with elegance and sincerity.
A lover of art, design, and gastronomy, Samuel brings a sensitive and aesthetic vision to luxury hotels and the art of hospitality. For him, it’s the teams, the attention to each client, and the ability to create connections that transform a simple stay into a unique moment.
Skills:
- Expertise in international hotels
- Customer satisfaction-driven strategy
- Expert of digital marketing tools and techniques
- Field experience and vision
- Adaptability and agile mindset
 | Samuel DRATLER Samuel drives the visibility of Alp’Azur’s luxury hotels by combining digital strategy with a specific attention to details. He oversees the digital strategy and brand positioning to value the unique DNA of each property to an international clientele. |